We watched this video in a class as we were talking about the postmodernist theory. I was so intrigued by it because of how it used a few different genres to do what it needed to. The video was both a music video and a movie trailer. The music is catchy and the images are random. It was interesting how the images changed my perception of the song itself. What was going on and what were the images saying that the song wasn't? What are the implications of the melodrama and how does that add or change the theme of the message he is sending?
I think the melodrama background helped to set up the main character as our protagonist hero character-- making anything he does ok and right. I also thought the women in the video were interesting. The woman with the American flag, for example: what is he saying with that image? Is this the American woman and what we build as an icon for what she should be?
After my discussion with my brother about how to effectively understand our audience (below), I pointed him to this video and we talked about what a viewer would need to know to understand this video and what the references are and how to interpret them. The video implicitly points to an older, more mature audience, but it also tells us explicitly at the very beginning with the "movie rating." We know that this is for an older crowd and what to expect in some ways about what that means about the content. Again- interesting.
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